This guide offers a proven, public-facing workflow for individuals to create and publish content, drawing from best practices and the Snapmarket process. It's designed for any client or creator, with tool-agnostic instructions. See more at How to write.

Overview: Story → System → Send

Based on our process, creating content has three main components:

• Story: Start by collecting research and defining your unique message.
• System: Organize info based on a streamlined, consistent process.
• Send: Publish and distribute in multiple formats.

Phase 1: Research & Capture

Goal: Build a "Second Brain" knowledge system for insights and ideas.

Tools & Options

• Readwise: Save, tag, and annotate reads.
• Reader: Consume & highlight articles/newsletters.
• Obsidian Web Clipper or Notion Web Clipper: Capture web content.

Workflow

• Daily: 10 min reading, highlight key ideas, tag by theme.
• Weekly: Review your highlights and cluster by pattern/topic.
• Monthly: Deep-dive on 2-3 topics using multiple sources. Save findings in your knowledge tool (e.g., Notion, Obsidian).

Phase 2: Develop & Record