Content marketing overview

What is content marketing and why do it?

What is content marketing and why do it?

Content marketing is a strategy that focuses on creating and sharing valuable content to attract and engage your target audience. Instead of directly promoting a product or service, content marketing builds relationships with potential customers by offering helpful and relevant information. Over time, this leads to more visibility, trust, and business growth.

What is content marketing?

Think of content marketing as the way people discover things. Whether it’s a new product, an interesting article, or someone’s expertise, it’s often through content—like social media posts, blogs, or videos—that they come across it. In a business context, content marketing helps spark conversations, build relationships, and ultimately drive sales or leads.

Analytics can show how content marketing works.

Why is content marketing powerful?

• Creates awareness: Content makes your brand visible to a broader audience.
• Builds trust: By consistently providing valuable information, people come to see your business as trustworthy and reliable.
• Generates leads: Content draws people in, turning visitors into potential customers who are more likely to buy your products or services.
• Engages your audience: It keeps your business top of mind, even if people aren’t ready to buy right away.

Now, let’s break down the different content channels and how they work.

Key content marketing channels

1. SEO (Search Engine Optimization)

SEO is how people find your content through search engines like Google. By using the right keywords and optimizing your website, blogs, and other online content, you increase the chances of showing up in search results.

• How it works: When people search for information related to your business, well-optimized content helps them find you.
• Why it’s important: It drives free, organic traffic to your website.

2. Website