How employees can leverage content
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Employee advocacy is a strategy where employees share their company’s content—like blog posts, social media updates, videos, or podcasts—on their own networks. When employees actively engage with and promote branded content, it amplifies the brand’s visibility, creating more opportunities for business growth. This not only helps promote the business, but it also builds the employee’s personal brand by showing their involvement and expertise in the industry.
For example, when a team member shares a company post on LinkedIn, comments on it, or reposts it with their own thoughts, that post reaches all of their followers, creating new conversations and opportunities for the company.
Expands reach: When employees share content, it reaches a much wider audience than just the company's followers. Each team member has their own network, which means your content can spread far beyond your business's immediate reach.
Builds trust: People trust recommendations from individuals more than from brands. When employees share company content, it feels more personal and authentic.
Increases engagement: Employees engaging with content—through likes, comments, or shares—creates more activity around the content, which boosts its visibility in social feeds and encourages further engagement.
Share company content: Employees can share blog posts, podcast episodes, or announcements from the company’s social media. Adding a personal comment or insight makes the post feel more authentic and starts conversations.
Example: If the company posts about a new service or podcast, employees can share the post with a comment like, "Excited to be part of this new project! Check it out."
Like and comment: Simple actions like liking or commenting on a company post increase its visibility. Each interaction helps push the content into more people’s feeds, leading to more engagement.
Repost content: Employees can repost company updates with their own thoughts. Sharing how a product or service has impacted them personally, or how they’re involved, adds a unique touch.
Example: "Loved working on this new podcast episode. Listen in to learn more about [topic]!"
Use social media tools: We provide tools like social media libraries where you can easily find company posts, podcasts, graphics, and clips to share. This makes it easy for employees to participate in promoting the brand.
Tagging and engaging with influencers: Employees can tag relevant people or influencers in their posts to generate even more reach. When influential figures engage with your content, it opens up your brand to their followers as well.
Example: If a well-known industry leader likes or shares an employee’s post, it can result in thousands of new impressions and engagement.
Recently, one of our employees shared a post about a project management tool, Linear, on LinkedIn. The CEO of Linear liked the post, which led to thousands of impressions and several new followers for the employee, all because of one key interaction. This kind of exposure wouldn’t have happened if the employee hadn’t shared the content.
By participating in employee advocacy, you’re not just helping the company—you’re also building your own personal brand. Sharing insights, contributing to conversations, and showcasing your involvement in important projects shows your expertise and grows your professional network.
To help grow the business and boost our marketing efforts, we encourage all team members to get involved in employee advocacy. Start by sharing, commenting, or reposting content from our company’s social media accounts. The more you engage, the more we’ll all see our network grow.
If you have any questions or need help, please reach out to support@snapmarket.co.
