# Snapmarket

> How a Snapmarket partnership works — the methodology, the rhythm, and the platforms we run it on.

- [Welcome to Snapmarket.](https://docs.snapmarket.co/index.md): What we make together, how it is sequenced, and what you can expect at every stage.
- [Story, System, Send, Scale](https://docs.snapmarket.co/method/overview.md): Three chapters, two bookends, and a measurement layer that runs underneath all of it.
- [How to work with us](https://docs.snapmarket.co/method/how-to-work-with-us.md): Two ways to work with us: a bounded project, or a partnership we build over years.
- [Our vocabulary](https://docs.snapmarket.co/method/vocabulary.md): An editorial vocabulary instead of the usual agency one, and what it changes about the work.
- [How to read a coordinate](https://docs.snapmarket.co/method/coordinates.md): Every piece of work carries an address. Here is how to read it.
- [The thesis](https://docs.snapmarket.co/method/thesis.md): A one-page argument for why the partnership should exist, written as a claim that can be wrong.
- [Prologue: onboarding and discovery](https://docs.snapmarket.co/method/prologue.md): What happens between starting and the first real chapter.
- [The tools we use](https://docs.snapmarket.co/method/tools.md): The platforms your work lives in, which ones you will ever log into, and what stays yours.
- [Story: the message](https://docs.snapmarket.co/story/overview.md): The founder’s or executive team’s conviction, surfaced and shaped into effective marketing.
- [§ 1.1 Message](https://docs.snapmarket.co/story/message/overview.md): Five questions, asked in order, that settle what you say and who you say it to.
- [Messaging document](https://docs.snapmarket.co/story/message/messaging-document.md): The master document that governs every piece of copy we write for you.
- [Ideal client profile](https://docs.snapmarket.co/story/message/ideal-client-profile.md): Who you are trying to reach, described well enough to change how we write.
- [Messaging refresh](https://docs.snapmarket.co/story/message/messaging-refresh.md): Keeping a settled message current as the business changes underneath it.
- [§ 1.2 Strategy](https://docs.snapmarket.co/story/strategy/overview.md): Turning a settled message into a sequence: what to say, where, and in what order.
- [Go-to-market plan](https://docs.snapmarket.co/story/strategy/go-to-market-plan.md): A twelve-month plan built with you.
- [Campaign strategy](https://docs.snapmarket.co/story/strategy/campaign-strategy.md): A brief for one bounded initiative, complete enough that either team could run it.
- [§ 1.3 Visual identity](https://docs.snapmarket.co/story/visual-identity/overview.md): Making what the brand says and how it looks the same claim.
- [Brand identity development](https://docs.snapmarket.co/story/visual-identity/brand-identity.md): A full visual identity system, built from the message outward.
- [Brand refresh](https://docs.snapmarket.co/story/visual-identity/brand-refresh.md): Tightening an identity that is directionally right so the work downstream has a foundation.
- [Brand photography and video](https://docs.snapmarket.co/story/visual-identity/photography-and-video.md): We art direct and coordinate. Specialists shoot, and their cost is always quoted separately.
- [The Storybook](https://docs.snapmarket.co/story/artifact.md): The single artifact that closes Chapter 1 and governs everything after it.
- [System: the engine](https://docs.snapmarket.co/system/overview.md): The technical infrastructure that turns one true thing into a thousand visible ones.
- [§ 2.1 Website](https://docs.snapmarket.co/system/website/overview.md): The one asset you own outright, and everything that keeps it current.
- [Website design and build](https://docs.snapmarket.co/system/website/design-and-build.md): The full project, from information architecture through launch.
- [Updates and landing pages](https://docs.snapmarket.co/system/website/updates-and-landing-pages.md): The ongoing work after launch, and single-purpose pages built for one campaign.
- [Domain and hosting](https://docs.snapmarket.co/system/website/domain-and-hosting.md): Small effort, long calendars. The infrastructure nobody thinks about until it breaks.
- [§ 2.2 Integrations](https://docs.snapmarket.co/system/integrations.md): The plumbing between the tools you already run.
- [§ 2.3 Analytics](https://docs.snapmarket.co/system/analytics/overview.md): Where the Scale layer gets its instruments, built once and running continuously.
- [Analytics setup](https://docs.snapmarket.co/system/analytics/analytics-setup.md): The tracking layer a website needs to answer who arrived, from where, and what they did.
- [Performance reporting](https://docs.snapmarket.co/system/analytics/performance-reporting.md): The standing monthly report. Every partner, every month.
- [SEO audit and optimization](https://docs.snapmarket.co/system/analytics/seo.md): Technical review, keyword research, and hands-on work on the pages that matter.
- [The live website](https://docs.snapmarket.co/system/artifact.md): Live, indexed, and wired to measure. All three, or the chapter is not finished.
- [Send: the work in the world](https://docs.snapmarket.co/send/overview.md): The disciplined act of putting work into public, on schedule, over years.
- [§ 3.1 Podcast](https://docs.snapmarket.co/send/podcast/overview.md): One recording, worked outward into everything else you publish.
- [Show setup](https://docs.snapmarket.co/send/podcast/show-setup.md): Standing up a new show, once, so every episode afterward is routine.
- [Voice-to-Market™ (V2M)](https://docs.snapmarket.co/send/podcast/v2m.md): One recording becomes the whole set, published everywhere it belongs.
- [Video editing](https://docs.snapmarket.co/send/podcast/video-editing.md): Post-production on footage you already have, within a deliberately drawn boundary.
- [§ 3.2 Content marketing](https://docs.snapmarket.co/send/content/overview.md): Writing, social, email, and the warm-list pipeline. The recurring surface area.
- [Blog and long-form content](https://docs.snapmarket.co/send/content/blog-and-long-form.md): Articles, thought leadership, guides, and case studies written from scratch.
- [Social media](https://docs.snapmarket.co/send/content/social.md): The monthly batch, the management layer, and the occasional one-off.
- [Email](https://docs.snapmarket.co/send/content/email.md): Newsletters, campaign sends, and the sequences that run without anyone touching them.
- [LinkedIn lead generation](https://docs.snapmarket.co/send/content/linkedin-lead-gen.md): A warm-list pipeline that surfaces the people already paying attention to you.
- [§ 3.3 Sales and other assets](https://docs.snapmarket.co/send/assets/overview.md): Collateral your sales team uses, and the specialists we coordinate rather than replace.
- [Print and collateral](https://docs.snapmarket.co/send/assets/print-and-collateral.md): One-pagers, leave-behinds, brochures, signage, and event material.
- [Paid media and PR](https://docs.snapmarket.co/send/assets/paid-and-pr.md): Specialists we coordinate. The money and the mandate stay yours.
- [A podcast with 10 episodes](https://docs.snapmarket.co/send/artifact.md): Not launched. Sustained. The distinction is the whole point.
- [Scale: the measurements](https://docs.snapmarket.co/scale/overview.md): Measurement as a posture rather than a phase, running from the first day.
- [The funnel and cohorts](https://docs.snapmarket.co/scale/funnel-and-cohorts.md): Four stages, four populations, and the transitions between them.
- [Leading and lagging indicators](https://docs.snapmarket.co/scale/leading-and-lagging.md): Separating what predicts from what confirms, and why that solves the patience problem.
- [The baseline period](https://docs.snapmarket.co/scale/baseline.md): Sixty to ninety days in which we deliberately make no quantitative claims.
- [Unit economics](https://docs.snapmarket.co/scale/unit-economics.md): What a customer costs and what they are worth, computed simply and honestly.
- [Experiments](https://docs.snapmarket.co/scale/experiments.md): Every test declared before it runs, including the number that would make it a failure.
- [Honorable offboarding](https://docs.snapmarket.co/epilogue.md): Ending as the final chapter of a story we told together, not as an awkward silence.