> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snapmarket.co/llms.txt
> Use this file to discover all available pages before exploring further.
# How to work with us
> Two ways to work with us: a bounded project, or a partnership we build over years.
There are two ways to work with us, and they’re genuinely different things rather than two sizes of the same thing.
A **project** is one bounded piece of work with a defined end. A website. An updated visual identity. A messaging workshop. You pay, we do the work, we ship it, and we move on. This is what most agencies do, and when it’s what you need, it’s the honest answer.
A **partnership** is a manuscript. We become your marketing department, or a substantial supplement to one, and we write a body of work with you over years. Everything else on this site—the chapters, the artifacts, the thesis, the Scale layer—describes a partnership. None of it applies to a project.
## Projects
**A project is right for you if you find yourself saying:** “Our site is five years old and I’m embarrassed to send the link.” “I know what we do, I just can’t get it onto a page.” “The brand doesn’t match the company we’ve become.”
A project is scoped, priced, and finished. It has a start, a defined deliverable, and an end you can see from the beginning.
You get the work, the source files, and a shared folder they live in. You get an address to reach us at while the project runs. What you don’t get is the apparatus built for the long term: no thesis, no monthly review, no measurement layer, no standing weekly call. Those exist to make years of work legible, and a six-week website build doesn’t need them.
That isn’t a lesser service. It’s a different one, and pretending otherwise would mean charging you for machinery you have no use for.
## Several projects in a row
There’s a middle path, and it’s often the best value we offer.
Projects strung together—a message, then a visual identity, then a website—amount to a short partnership. There’s no contract either way. You’re never signing up for a term, and if you stop, the payments stop.
Run that way, the work is usually faster and cheaper than the same three projects commissioned separately, because nothing has to be re-briefed between engagements. It also lets us pivot: three months in, if the message turns out to be different from what everyone assumed, we change course rather than delivering a website built on an answer we no longer believe. A sequence of separate projects locks scope at each invoice, so anything new becomes a change order. Run as a short partnership, each month simply buys the next thirty days.
## Partnerships
**A partnership is right for you if you find yourself saying:** “I need someone to own marketing and I can’t justify a CMO.” “We’re good at the work and invisible in the market.” “Every piece of marketing we make sounds like it came from a different company.”
A partnership is a team, not a person. A strategist, a content writer, a designer, a developer, a podcast producer, and an analyst, all pointed at the same argument. Assembling that internally is a different order of expense, and most companies at this stage should not try.
The difference is not volume.
We hold a standing weekly call with most partners, and in practice we’re in contact daily. We sit inside your business rather than beside it—we know what’s launching, who just joined, which deal went cold and why. That’s what lets the work be specific rather than generic, and it’s the reason a partnership produces something a project can’t.
It starts with a [thesis](/method/thesis), an argument for why the work should exist that can be proven wrong. It moves through three chapters, each closing with an [artifact](/method/vocabulary). It carries a [measurement layer](/scale/overview) from the first day. And it’s measured monthly against the claim we opened with.
The honest framing: a partnership is the right answer when marketing is an ongoing function of your business rather than a task on a list. If you need a thing, buy the thing. If you need the function, that’s this.
Most of our work is partnerships, and that shapes how we behave. We take projects, we do them properly, and plenty of partnerships started as one. But if a project keeps generating the next question—what do we do with this site now, who’s writing the content, how do we know it’s working—we’ll tell you the question is really about a function rather than another project.
## Moving from one to the other
Project clients ask what’s next more often than not, and there’s no ceremony to it. A partnership starts the way every partnership starts: a discovery conversation and a thesis. Work already done doesn’t get redone, and it usually shortens Chapter 1 considerably, since the message or the identity is already settled.
The small set of words we use, and what each one means.
Whether a project or a partnership makes more sense depends on where your company is. That’s a conversation.