The tools we use

A partnership runs on a small number of platforms, and we would rather use a few of them rigorously than add a new one every time a need appears. The list below is the whole client-facing stack. Everything else we run—project tracking, our CRM, the automation plumbing—sits behind the curtain and never asks anything of you. There is one line worth understanding before the list, because it answers most of the questions people have about it. Anything that represents you in the world stays yours. Anything that is production machinery is usually ours. Your domain, your analytics, your Search Console, your YouTube channel, your social handles: these are your identity, they frequently exist before we arrive, and we simply get added as users. The tools we record, edit, publish, and schedule in are different. Most partners do not hold licenses for those, so we carry them, and you use them at no additional cost for as long as we are working together. Where you already own something on our side of that line—a Mailchimp account with a list on it, an analytics property with years of history—we work inside what you have rather than migrating you onto ours. Migrations are disruptive and rarely the actual solution to the problem that prompted them. Most partners only ever log into three or four of these. The rest run quietly underneath.

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At a glance

Where a row describes a tool we carry, that holds unless you already have a license for it. If you do, we work inside yours.

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Across the whole partnership

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Google Drive

Every file we produce for you lives in a shared folder, organized the same way for every partner: Brand Assets, Content, and Projects. Finished documents, source files, photography, and exports all land there. You get the link at kickoff and access is tied to whichever email address you give us. If you cannot find the folder, search your inbox for the invite or ask us and we will resend it. This is the one place worth bookmarking. When you want to know whether something exists yet, it is faster to look than to ask.

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MarkUp

Where feedback lands on the thing itself rather than in an email describing it. You can comment directly on a live website, a slide, or a screenshot—click the spot, type the note. It sounds small and it removes an entire category of confusion, because “the spacing looks off on the third section” attached to the third section is a different instruction than the same sentence in an inbox. We send you a link when something is ready for review. No account needed to leave a comment. markup.io

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Support

Not a platform, but the most useful address on this page. Anything that is a request for work, a question about a deliverable, or a change of scope goes to support@snapmarket.co. It puts the request in front of the whole team and gives it a place in the queue rather than living in one person’s inbox, where it depends on that person being at their desk. Urgent things still go to your account lead directly.

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Chapter 1—Story

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Figma

Where design happens. Your visual identity, brand guidelines, social templates, one-pagers, and podcast artwork are all built and stored here. We send you a view link when there is something to look at. You do not need an account to open it, and you can leave comments directly on the design rather than describing the problem in an email—click the spot, type the note. That is by far the most useful thing you can do with it, because “the logo feels small” attached to the actual logo is a different instruction than the same words in a message. For most partners this is review-only. If someone on your team needs to produce graphics from the templates themselves, tell us and we will set that up properly.

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Chapter 2—System

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Framer or Webflow

Your website. We build in Framer by default because sites are fast to load and, more importantly, editable by your team without a developer. Where an existing site or an in-house preference makes Webflow the better call, we use that instead. You are added as an editor at launch, and we run a short handover session with whoever on your side will make small changes. Most partners never open it and simply send changes to support. Some prefer to fix a typo themselves at nine at night, which is exactly why we set it up that way. Your domain is separate and is registered to you, not to us.

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Google Analytics, Search Console, and YouTube

These are yours, not ours, and they are worth naming separately for that reason. All three sit under your company’s Google account. In most partnerships they already exist when we arrive—an analytics property with a few years of history, a channel someone set up for an old video—and you simply share them with us. Where one is genuinely missing we create it in your name, not ours. We are added as administrators so we can instrument, measure, and publish. If we ever stop working together, you remove our access and nothing else changes. No migration, no export, no gap in your history. You can log into any of them any time. Most partners find the AgencyAnalytics dashboard easier to read, because it puts all of it in one place.

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Chapter 3—Send

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Descript and Descript Rooms

Two things under one roof. Descript Rooms is where episodes get recorded. It is a browser link—no software to install—and it records each participant’s audio and video locally at full quality, so a wobbly connection during the call does not become a wobbly recording. You will get a link before each session. Open it in Chrome or Safari, allow the microphone and camera, and that is the whole setup. Descript itself is where the recording gets edited. You almost certainly will not open this one. It is worth knowing the name because it will come up when we talk about turnaround. One practical note that matters more than any setting: use wired headphones. It eliminates echo, and it is the single biggest improvement available to the audio quality of your show for the price of a cable you already own.

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Transistor

Podcast hosting and distribution. Your episodes are stored here and pushed out to Apple Podcasts, Spotify, and everywhere else a listener might find them. It is also where listener numbers and retention come from. We handle publishing entirely. You would only log in to look at download figures directly, and those already appear in your monthly reporting.

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Ordinal

Social media planning, scheduling, and—the part that concerns you—approval. This is the tool you will use most. Every social post we write for you appears here for review before it goes anywhere. You approve, edit, or reject. Nothing publishes without a person on your side saying yes, and that is a hard rule rather than a default setting. You get an invite by email at kickoff. It takes about five minutes to learn. If a batch is sitting unapproved, the cadence stops, so it is worth putting ten minutes in the calendar for it rather than leaving it to whenever you next remember.

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Loops or Mailchimp

Email. Newsletters and campaign sends are written, built, and sent from here, along with any automated sequences. Which one you are on depends on where your list already lives. If you arrive with a Mailchimp account and an established list, we work in it rather than moving you. The risk to deliverability in a migration is real and rarely worth taking. We send on your behalf, so you would typically only log in to look at open and click rates, which also appear in your reporting. If you want to review a send before it goes out, say so and we will route drafts to you.

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Scale

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AgencyAnalytics

Your live dashboard. Website traffic, search performance, social reach, email engagement, and podcast numbers, gathered from every platform above into one screen. You get a login at kickoff and you can look whenever you want. Nothing on it is hidden from you, including the parts that are not going well. Worth setting an expectation, though. The dashboard is a live instrument, and live instruments are noisy—a bad Tuesday looks alarming and means nothing. The monthly thesis review is where the numbers get read properly, in context, with a view attached. If something on the dashboard worries you, ask rather than concluding. And for the first sixty to ninety days it will be sparse on purpose. We do not make claims about improvement until there is a clean baseline to measure against.

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Who pays for what

For the production tooling, we do, for as long as you are a partner. Those subscriptions sit on Snapmarket’s accounts and are covered by your fee rather than billed on top of it. That is worth explaining, because it is not how every agency does it. Carrying the stack ourselves means we can keep it consistent across partners, upgrade or replace something without asking you to approve a purchase order, and start work on day one rather than after a procurement conversation. It also means the monthly cost is our problem to manage rather than a line item you have to defend internally. Your own properties are yours throughout and always were. Domain, analytics, Search Console, YouTube, social handles. We are added as administrators so we can instrument, measure, and publish, and that is the whole of our claim on them. Between those two there is a middle case, and it is common. Sometimes a partner already holds a license for something on our side of the line—an established Mailchimp account, a Figma seat, a Webflow site someone built two years ago. When that is true, it stays yours and we work inside it. We will tell you honestly if the plan you are on cannot do what the work requires, but the default is to use what exists rather than to move you. What we will not do is buy something in your name without telling you first. If a piece of work needs a platform nobody holds, you hear which side of the line it will sit on before anything is purchased.

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If the partnership ends

The handover splits along the same line. For anything that was already yours, there is nothing to move. You remove our access from Google Analytics, Search Console, YouTube, your domain registrar, your social accounts, and any platform you brought with you, and that part is finished. The history stays, the audience stays, the settings stay. For the tooling we carried, our subscriptions end when the partnership does. If you want to keep working in those platforms, you set up your own accounts. We tell you which ones you actually need, with links and current pricing, well before your last month rather than after it, and we are candid about which ones you can probably drop. Once your accounts exist, we port everything across—content, settings, configurations, as completely as each platform allows. Some transfers are clean and some are partial. We say which is which up front rather than letting you find out on your own afterward.