§ 1.3.2 and § 1.3.3 · A1 / A2 · photography typically four weeks · video typically four to six weeks
What this is
Art direction and coordination for brand imagery. For photography, that means developing the shot list, setting the creative direction, sourcing and selecting the photographer, and coordinating the location. For video, it means concept development, scripting, crew selection, direction on the day, and oversight through post-production. We are direct about the boundary: Snapmarket does not shoot. What we do is make sure the person who does arrives with a brief that is actually derived from your message, rather than a vague request for “some good photos of the team.” That matters because the most common failure in brand imagery is not technical. It is a shoot that produced beautiful pictures of the wrong thing, discovered six months later when nothing in the library fits the website.How the money works
Our fee covers coordination and art direction only. The photographer, videographer, and crew are contracted and billed to you at cost, and we always quote their fee separately so the two numbers never blur together. The specialist’s fee is typically the larger of the two numbers, and it varies considerably with complexity, so we scope it per shoot rather than quoting a range that would be wrong for most projects. Styling, hair and makeup, location fees, permits, and music licensing are additional and quoted as they arise. You will see every line before anything is booked.What we need from you
Availability, which is usually the hard part. A shoot needs the right people in the right place on one specific day, and coordinating five executives’ calendars takes longer than everything else combined. Start early. A decision on what the imagery is for. A library that has to serve the website, the podcast, social, and a sales deck is a different shot list than one for a single campaign. We would rather over-shoot deliberately than discover the gap later. Someone on your side who can make calls on the day. Shoots generate small decisions constantly, and waiting on approval burns paid hours.What you will have
A shot list and creative direction before the shoot, the coordination through it, and a reviewed, selected, and delivered set of final assets afterward—organized and named so your team can find the right image without opening forty files.What this is not
Not editing existing footage, which is a Chapter 3 piece. Not ongoing content photography. This is the foundational library that the rest of the manuscript draws from.Next: the Storybook
The artifact that closes Chapter 1.