§ 3.1.2 · A1 / A2 · typically one week · per project
What this is
Post-production on footage that already exists. Trimming, removing filler, captions, lower thirds and simple graphics, and formatting for whichever platform it is destined for.
A testimonial someone filmed on a phone at a conference. A recorded talk. A case study interview. Footage sitting in a folder that nobody has had time to cut.
The boundary, stated plainly
We do light editing. Trims, logo, filler removal, captions, straightforward graphics.
We do not do heavy multi-camera work or motion graphics. Where a project needs that, we say so and quote it with a specialist partner rather than attempting it and delivering something merely acceptable. Video is a craft with a steep quality curve, and the gap between competent and good is visible to everyone.
What we need from you
The footage, in the highest quality version you have—not the compressed copy someone sent over a messaging app.
A sense of length and destination. A ninety-second cut for social and a six-minute cut for a website page are different edits, not the same edit trimmed.
Anything you know you want kept or cut. One pass of notes at the start saves two rounds later.
How long it takes
About a week per video, depending on the length of the source footage and how much of it there is to work through.
What this is not
Not original video production—concept, script, crew, and shoot are brand video in Chapter 1. Not social clips cut from a podcast episode, which are part of the Voice-to-Market™ package and already included there.
